Company Overview
The company started as a roadside Chendul stall in Penang in the year 1936 and has now grown to own more than 20 retail outlets all over Malaysia.
Responsibilities:
- Develop and implement comprehensive marketing strategies to promote products and services in the Food and Beverage industry
- Conduct market research to identify consumer trends, competitive analysis, and market opportunities
- Define target market segments and develop customer to guide marketing efforts
- Collaborate with cross-functional teams to create compelling and impactful marketing campaigns across various channels, including digital, social media, print, and events
- Oversee the production of marketing materials, including brochures, website content, advertising materials, and press releases
- Monitor and analyse marketing campaign performance, and provide regular reports and recommendations to management
- Manage and allocate the marketing budget effectively to maximize ROI
- Maintain strong relationships with external partners, agencies, and vendors to ensure timely and high-quality deliverables
- Stay up-to-date with industry trends and best practices, and propose innovative marketing initiatives
- Lead, mentor, and develop a high-performing marketing team
- Perform any other tasks as assigned
Requirements:
- Possess a Bachelor’s Degree in Marketing, Business Administration or equivalent
- Proven experience as a Marketing Manager in the Food and Beverage industry
- Solid understanding of marketing principles, consumer behaviour, and market dynamics in the Food and Beverage industry
- Demonstrated success in developing and implementing marketing strategies that drive brand awareness and increase sales
- Strong analytical skills with the ability to interpret data, track KPIs, and make data-driven decisions
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Creative thinker with a keen eye for detail and the ability to generate innovative ideas
- Strong leadership and people management skills
- Ability to thrive in a fast-paced, deadline-driven environment
- Languages: English, Bahasa Malaysia, Chinese (added advantage)
- Willing to work in Seksyen U8, Shah Alam, Selangor
- Working Hours: Monday – Friday, 9.00am to 6.00pm
Interested candidates please send your resume to enquiry@carriera.com.my or call us at 017-7679688.