Company Overview
The organisation stands as a pioneer specializing in disposable protection wear and consumer personal care. As the proud brand owner of two renowned brands, the company has been dedicatedly serving healthcare professionals and consumers since its establishment in 1991.
As a Brand Activation Specialist, you will play a pivotal role in shaping and executing the brand’s presence across various platforms, both offline and online. Your primary focus will be on events planning and execution, along with activating engaging online live segments. You’ll work closely with Marketing Managers to align on event directions, brand messaging and activation calendars.
Responsibilities:
Event Planning Execution
- Plan and execute various events to promote brand awareness and engagement.
- Coordinate logistics, including venue selection, vendor management, budgeting, and on-site coordination.
Online Live Segments Activation
- Plan and execute engaging live segments on digital platforms.
- Collaborate with content creators, influencers, and internal stakeholders to develop compelling live content.
- Manage technical aspects, including streaming platforms, equipment setup, and troubleshooting.
Brand Representation
- Serves as the brand ambassador during activations, ensuring a positive brand image is upheld.
- Uphold brand guidelines and messaging across all activation channels.
Data Analysis and Reporting
- Monitor and analyze performance metrics for events and online live segments.
- Identify trends, opportunities, and areas for improvement to optimize future activations.
- Prepare reports and insights to guide strategic decision-making.
Requirements:
- Bachelor’s Degree in Marketing, Communications, Business Administration, or related field.
- Experienced in events planning and execution, preferably in a brand activation or experiential marketing role
- Understanding of digital platforms and experience in producing live content
- Project management skills with the ability to multitask and prioritize effectively
- Creative thinker with a keen eye for detail and design
- Ability to thrive in a dynamic environment and adapt to changing priorities.
- Languages: English, Bahasa Malaysia, Chinese (added advantage)
- Willing to work in Subang Jaya, Klang
Interested candidates please send your resume to enquiry@carriera.com.my or call us at 017-3188539.