About the Company
The organisation stands as a pioneer specializing in disposable protection wear and consumer personal care products. As the proud brand owner of two renowned brands, the company has been dedicatedly serving healthcare professionals and consumers since its establishment in 1991.
Responsibilities
- Plan monthly content calendars for both brands aligned with campaigns, launches, and retail promotions (e.g. Watsons activations)
- Translate marketing objectives into clear content angles, hooks, and formats
- Develop content pillars for the company's products
- Manage postings across platforms: TikTok, Instagram, Facebook, XHS
- Monitor comments, DMs, and engage with audience
- Stay updated on trends and adapt them to brand context
- Track content performance: views, CTR, engagement, conversions; identify winning content and scale it
- Work with the ads team to turn organic content into paid ads and improve creatives for better ROAS
- Source and manage KOLs / content creators
- Brief creators clearly to ensure content aligns with brand positioning
- Review and optimize UGC for performance
Requirements
- Strong understanding of TikTok, XHS, Instagram, Meta content trends
- Good storytelling and copywriting skills
- Basic understanding of performance marketing (CTR, hooks, conversions)
- Able to think both creatively (ideas, angles) and analytically (what works, what doesn't)
- 1-3 years' experience in social media, content, or digital marketing
- Experience in FMCG, beauty, or healthcare is a strong advantage
- Able to move fast and execute content consistently
- Comfortable being hands-on (simple shoot with phone filming, scripting, coordinating shoots)
- Detail-oriented with strong sense of visual and messaging quality
- Basic video editing (CapCut / Premiere Pro)
- Familiarity with healthcare / skincare regulations (Meta, NPRA-sensitive claims)
- Languages: Proficiency in English and Bahasa Malaysia (Mandarin is an added advantage)
- Willing to work on-site in SS15, Subang Jaya